Pricing and Plan
From social creators to enterprises managing millions of links, we have a plan for everyone.
Simple, transparent Pricing
Start free, scale as you grow. No hidden fees, no long-term contracts.
- 1 User
- 100 Links
- 1000 Tracked Links/mo
- 30days Analytics Retention
- 0 Custom Domain
- No SSL
- UTM Builder
- 3 UTM Templates
- Chrome Extension
- No UTM Rules
- 1 User
- 1000 Links
- 10000 Tracked Links/mo
- 6/mo Analytics Retention
- 1 Custom Domain
- SSL Certificate
- UTM Builder
- 10 UTM Templates
- Chrome Extension
- UTM Rules
- Most Popular
- 5 Users
- 10000 Links
- 100000 Tracked Links/mo
- 1/yr Analytics Retention
- 5 Custom Domains
- SSL Certificate
- UTM Builder
- 100 UTM Templates
- Chrome Extension
- UTM Rules
- 10 Users
- 50000 Links
- 500000 Tracked Links/mo
- 2/yr Analytics Retention
- 10 Custom Domains
- SSL Certificate
- UTM Builder
- 1000 UTM Templates
- Chrome Extension
- UTM Rules
- 1 User
- 100 Links
- 1000 Tracked Links/mo
- 30days Analytics Retention
- 0 Custom Domain
- No SSL
- UTM Builder
- 3 UTM Templates
- Chrome Extension
- No UTM Rules
- 1 User
- 1000 Links
- 10000 Tracked Links/mo
- 6/mo Analytics Retention
- 1 Custom Domain
- SSL Certificate
- UTM Builder
- 10 UTM Templates
- Chrome Extension
- UTM Rules
- Most Popular
- 5 Users
- 10000 Links
- 100000 Tracked Links/mo
- 1/yr Analytics Retention
- 5 Custom Domains
- SSL Certificate
- UTM Builder
- 100 UTM Templates
- Chrome Extension
- UTM Rules
- 10 Users
- 50000 Links
- 500000 Tracked Links/mo
- 2/yr Analytics Retention
- 10 Custom Domains
- SSL Certificate
- UTM Builder
- 1000 UTM Templates
- Chrome Extension
- UTM Rules
Enterprise
The most generous plan on the market.
- 1K tracked clicks/mo
- Real-time analytics
- 1 user
- Basic support
- 25 new links/mo
- AI assistant
- Link tags
- API access
- 3 custom domains
- UTM templates
- 30-day analytics retention
- QR codes
All plans include 14-day free trial • No hidden fees • Cancel anytime
- Secure Payments
- 99.9% Uptime SLA
- Password protected
BasicFor growing marketing teams $9 per month Claim Your Free Beta Spot
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ProFor larger organizations $49 per month Claim Your Free Beta Spot
|
EnterpriseFor larger organizations Custom
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BasicFor growing marketing teams $5 per month Claim Your Free Beta Spot
|
ProFor larger organizations $33 per month Claim Your Free Beta Spot
|
EnterpriseFor larger organizations Custom
|
BasicFor growing marketing teams $49 per month Claim Your Free Beta Spot
|
ProFor larger organizations $79 per month Claim Your Free Beta Spot
|
EnterpriseFor larger organizations Custom
|
BasicFor growing marketing teams $39 per month Claim Your Free Beta Spot
|
ProFor larger organizations $53 per month Claim Your Free Beta Spot
|
EnterpriseFor larger organizations Custom
|
Free
The most generous free plan on the market. No credit card required
- 1K tracked clicks/mo
- Real-time analytics
- 1 user
- Basic support
- 25 new links/mo
- AI assistant
- Link tags
- API access
- 3 custom domains
- UTM templates
- 30-day analytics retention
- QR codes
Compare plans
Join thousands of marketers who’ve transformed their tracking game with real, measurable results.
| Core Features | |||
| 1 user | 1 user | 5 user | Unlimited user |
| 1k Clicks/month | 1k Clicks/month | 25k Clicks/month | Unlimited Clicks/month |
| 100 Short links/mo | 1,000 Short links/mo | 5,000 Short links/mo | Unlimited Short links/mo |
| 0 UTM Templates | 5 UTM Templates | 20 UTM Templates | Unlimited UTM Templates |
| Basic UTM params | Custom UTM params | Savable UTM Presets | UTM + API Rules |
| 1 Organization | 1 Organization | 3 Organization | Unlimited Organization |
| 1 Workspace | 1 Workspace | 3 Workspaces | Unlimited Workspaces |
| 2 Projects | 5 Projects | 10 Projects | Unlimited Projects |
| No Notes | Notes | 5 Projects | 5 Projects |
| UTM Builder | UTM Builder | UTM Builder | UTM Builder |
| Chrome Extension | Chrome Extension | Chrome Extension | Chrome Extension |
| Link Shortner | Link Shortner | Link Shortner | Link Shortner |
| No Custom Domain | 1 Custom Domain | 5 Custom Domain | Unlimited Custom Domain |
| Links & Redirects | |||
| Tags | Tags | Tags | Tags |
| Folders | Folders | Folders | Folders |
| No QR Code | QR Codes | QR Codes | QR Codes |
| No Link Preview | Link Preview | Link Preview | Link Preview |
| No Deep Links | Deep Links | Deep Links | Deep Links |
| No Link Cloaking | Link Cloaking | Link Cloaking | Link Cloaking |
| No Expiration | Expiration | Expiration | Expiration |
| No Password | Password | Password | Password |
| No Device Targeting | Device Targeting | Device Targeting | Device Targeting |
| No Geo Targeting | No Geo Targeting | Device Targeting | Device Targeting |
| Analytics | |||
| No adv. analytics | Adv. analytics | Adv. analytics | Adv. analytics |
| No GA4 Analytics | No GA4 Analytics | GA4 Analytics | GA4 Analytics |
| 7 Days retention | 30 Days retention | 6 months retention | Custom retention |
| 1k Clicks/mo | 5k Clicks/mo | 25k Clicks/mo | Unlimited Clicks/mo |
| Export via CSV | Export via CSV | Export via CSV | Export via CSV |
| Admin & Teams | |||
| No User Roles | No User Roles | User Roles | User Roles |
| No Workspace Rules | No Workspace Rules | Workspace Rules | User Roles |
| No Admin Control | No Admin Control | Admin Control | Workspace Rules |
| Integration | |||
| No API Access | No API Access | API Access | Admin Control |
| No Webhooks | No Webhooks | Webhooks | Webhooks |
| No Bit.ly | Bit.ly | Bit.ly | Bit.ly |
| No Zapier | Zapier | Zapier | Zapier |
| Domain & SSL | |||
| No UTM pro domain | UTM pro domain | UTM pro domain | UTM pro domain |
| No Custom Domains | Custom domains | Custom domains | Custom domains |
| No SSL Certificate | SSL Certificate | SSL Certificate | SSL Certificate |
| Core Features | |||
| 1 user | 1 user | 5 user | Unlimited user |
| 1k Clicks/month | 1k Clicks/month | 25k Clicks/month | Unlimited Clicks/month |
| 100 Short links/mo | 1,000 Short links/mo | 5,000 Short links/mo | Unlimited Short links/mo |
| 0 UTM Templates | 5 UTM Templates | 20 UTM Templates | Unlimited UTM Templates |
| Basic UTM params | Custom UTM params | Savable UTM Presets | UTM + API Rules |
| 1 Organization | 1 Organization | 3 Organization | Unlimited Organization |
| 1 Workspace | 1 Workspace | 3 Workspaces | Unlimited Workspaces |
| 2 Projects | 5 Projects | 10 Projects | Unlimited Projects |
| No Notes | Notes | 5 Projects | 5 Projects |
| UTM Builder | UTM Builder | UTM Builder | UTM Builder |
| Chrome Extension | Chrome Extension | Chrome Extension | Chrome Extension |
| Link Shortner | Link Shortner | Link Shortner | Link Shortner |
| No Custom Domain | 1 Custom Domain | 5 Custom Domain | Unlimited Custom Domain |
| Links & Redirects | |||
| Tags | Tags | Tags | Tags |
| Folders | Folders | Folders | Folders |
| No QR Code | QR Codes | QR Codes | QR Codes |
| No Link Preview | Link Preview | Link Preview | Link Preview |
| No Deep Links | Deep Links | Deep Links | Deep Links |
| No Link Cloaking | Link Cloaking | Link Cloaking | Link Cloaking |
| No Expiration | Expiration | Expiration | Expiration |
| No Password | Password | Password | Password |
| No Device Targeting | Device Targeting | Device Targeting | Device Targeting |
| No Geo Targeting | No Geo Targeting | Device Targeting | Device Targeting |
| Analytics | |||
| No adv. analytics | Adv. analytics | Adv. analytics | Adv. analytics |
| No GA4 Analytics | No GA4 Analytics | GA4 Analytics | GA4 Analytics |
| 7 Days retention | 30 Days retention | 6 months retention | Custom retention |
| 1k Clicks/mo | 5k Clicks/mo | 25k Clicks/mo | Unlimited Clicks/mo |
| Export via CSV | Export via CSV | Export via CSV | Export via CSV |
| Admin & Teams | |||
| No User Roles | No User Roles | User Roles | User Roles |
| No Workspace Rules | No Workspace Rules | Workspace Rules | User Roles |
| No Admin Control | No Admin Control | Admin Control | Workspace Rules |
| Integration | |||
| No API Access | No API Access | API Access | Admin Control |
| No Webhooks | No Webhooks | Webhooks | Webhooks |
| No Bit.ly | Bit.ly | Bit.ly | Bit.ly |
| No Zapier | Zapier | Zapier | Zapier |
| Domain & SSL | |||
| No UTM pro domain | UTM pro domain | UTM pro domain | UTM pro domain |
| No Custom Domains | Custom domains | Custom domains | Custom domains |
| No SSL Certificate | SSL Certificate | SSL Certificate | SSL Certificate |
Why UTM Builder?
- 24/7 support
- Customizable plans
- Powerful API and robust integrations
- SOC 2, HIPAA, GDPR, CCPA compliant
- Ease of use
- In-depth analytics
- Enterprise-grade security
- AI-powered automation
Still Got Questions?
We’ve answered the most common ones below. If you’re still curious, our team’s just a click away.
What is a UTM link, and why should I care?
UTM links help you track where your traffic comes from — like campaigns, platforms, or emails — so you actually know what’s working (and what’s not).
Is this tool only for marketers?
Not at all. Anyone running campaigns, from founders to freelancers to full agencies, can use this tool to build cleaner, smarter tracking links.
Can my whole team use this?
Yes! You can invite your team, assign roles, create templates, and work together without stepping on each other’s links. Total alignment.
Do I need technical skills to use it?
Nope. If you can copy and paste a link, you’re good. We’ve built it to be ridiculously simple — but powerful enough for pros.
What happens to my old links?
They’re safe. You can import, edit, or upgrade your existing links using our platform — or just start fresh. Totally up to you.
Is there a limit on how many links I can create?
Our free tier has generous limits, and premium plans scale up to millions of links per month. So you’re covered, whether you’re solo or enterprise.
Can I use my own domain for branding?
Yes! Add your own branded domain(s) to make every link trustworthy and on-brand. You can even use different domains per campaign or client.
Is this GDPR compliant?
Absolutely. We take privacy seriously and follow strict GDPR, HIPAA, and SOC 2 Type II standards — your data is always protected.